Visual Direction & World Building
Produced by Sauvage TV.

Magenta is a high-energy commercial for T-Mobile set in a surreal, hyper-stylized world that blends fantasy and pop culture. The challenge: define a distinctive visual direction that could hold together multiple characters, textures, and environments while staying coherent and impactful across CGI, live action, and atmospheric scenes.

I supported the visual research and world-building phase, defining the mood, color palette, and atmosphere that anchored the project's identity - from neon-saturated forests and reflective glass architecture to character design references for the tiger, minotaur, gorilla, and fairy figures.